Operator · for allied health clinics doing $1M to $3M

You built the business.
Operator builds the asset.

Past $1M, the clinic is often still built around the owner. Revenue has grown, but the job hasn't become smaller. Operator builds the commercial systems, management structure and accountability that allow the business to operate beyond you.

Operator is taking a waitlist. Joining the waitlist registers your interest. There is no start date yet; you hear from us when the next intake is confirmed.

Watch: inside the program — 7 minutes

Join the waitlist

A short questionnaire, then a conversation. Shane Gunaratnam reads every application himself.

As Seen In Australian Physiotherapy Association Australian Orthotic Prosthetic Association The Physio Symposium

Clinics we’ve worked with

  • ISO Physio
  • Momentum Therapy Group
  • Queanbeyan Physiotherapy Centre
  • Miami Physiotherapy
  • Great Southern Physio
  • WA Physio Group
  • Raise Physio Pilates
  • AOK Keep Moving
  • Glide Physio
  • Norwest Central Physiotherapy & Sports Clinic
  • Focus Osteopathy
  • Surf Coast Physiotherapy & Pilates
  • Focus Physio Co
  • Moving Healthcare
  • Click Physiotherapy
  • Good Physio
  • Active Physiotherapy Mackay
  • On Form Physiotherapy
  • Form Focus Physiotherapy

The problem at this size

You built the first million. It still runs on you

Getting to $1M was make money, build the business, survive. It worked, and it left a practice that is bigger and no easier to own: more revenue, more staff, more of you. The latest Health Professionals award rise is now in your pay runs. And the honest answer to "what does each clinician earn the business, after what they cost to employ?" lives in a spreadsheet you built at midnight, if it exists at all.

Join the waitlist

The distinction

A business you run, or an asset you own

The difference is not size. A $2M clinic can be a job with a payroll attached. A $1.2M clinic can be an asset. Three things decide which one you have.

Operator is for the owner who wants to create that. If what you want right now is to grow, our monthly workshop and People are built for that stage.

Join the waitlist

Fit

Operator is built for a particular owner

This is for you if

  • You own an owner-led allied health clinic turning over roughly $1M to $3M.
  • You employ clinicians. Around five or more is where the numbers stop fitting in your head.
  • You will hand over real payroll, billings, contracts and your fee schedule, and let the numbers overrule your instincts when the two disagree.
  • You are the one who turns up, decides and implements.
  • You want the practice to become an asset: regular profit, systems that hold without you in every decision, and numbers a bank or a buyer could value.
  • You want systems installed in the business, not another set of ideas to implement yourself.
  • You want stronger economics without a bigger job for yourself.

This is not for you if

  • You are under $1M and still the main biller. The levers Operator works on do not exist yet. People, our community for owners under $1M, is built for that stage.
  • You want to buy it and hand it to your practice manager. The owner has to be in the room. The implementation, though, is work a good practice manager can carry.
  • You want to grow first and sort the economics later. The monthly workshop and People are built for that.
  • You cannot provide clean payroll and billings. The work runs on your real records, not estimates.
  • You are past $3M with layers of management. That is a different problem, and we can talk about Enterprise.
Join the waitlist

The plan

One constraint a month, finished

Operator is a twelve-month implementation and operating program for established clinics. We build your commercial control layer for you from your own records. Then, every month, you and a small group of owners take one real constraint in your clinic and finish the work on it. The point is a practice that becomes an asset, not a set of better reports.

Week 1 · Implementation Workshop
The month's problem is introduced, you make the decisions for your clinic, and you start the deliverable.
Week 2 · Operator Room
Troubleshoot the implementation while it is still fresh.
Week 3 · Operator Room
Review the evidence, adjust, and unblock whatever is stuck in your clinic.
Week 4 · Operator Room
Finish the deliverable, embed it and lock it in.

The three rooms are not extra teaching. They are there so the decision you made in Week 1 is still alive in Week 4 and actually finished.

Across the year, the monthly constraint moves through economics, pricing, utilisation, payer mix, pay structures, recruitment, clinician ramp-up, retention, marketing, operations, leadership and your own capacity as the owner.

What a year adds up to

Join the waitlist

Don't take our word for it

Owners who've worked with Shane one to one

"What resonated with Shane was that it was more about people and culture than just the numbers. We went from 45–50K a month to sitting between 55 and 60. It's also given me the confidence to raise my prices and sleep at night."

Frank Romeo — Director, Form Focus Physio

"Shane had literally done what I was trying to do. My own ego almost stopped me — I figured I could do this myself. In four months we went from the early fifties to just under $70K a month. Worth every single cent and then some."

Ryan Taylor — Director, Glide Physio

"My practice has grown from a solo operation to a small team of five. When I have felt out of my depth, he has helped me navigate the issues with a personalised and collaborative approach. Shane's mentoring has been invaluable to my personal growth in leadership."

Samantha King — Physiotherapist, True Balance Physio

Clients of the firm's private advisory practice. Operator is built from that work and runs it as a group program.

Join the waitlist

Your first visible result

The first thirty days

The first month is not a warm-up. It gives you a clear picture of your clinic that you can act on.

You send payroll, billings, contracted hours, contracts and your fee schedule. We connect them and build your commercial control layer. You do not build anything. Your dashboard is live within seven days of your complete data arriving.

By day thirty you have five things:

From there you join the monthly cycle wherever the group is, and your own plan runs alongside it.

Join the waitlist

What is included

Everything in Operator, and why it matters

Your commercial control layer, built and kept up to date by us

Payroll, billings, diary and contracts connected, with your dashboard built and maintained for the whole twelve months.

Why it matters: you get the answers without becoming a data person, and your time goes into decisions instead of spreadsheets.

The monthly Implementation Workshop

Live with Shane. The month's constraint worked on members' own numbers, ending in decisions and a started deliverable.

Why it matters: each month starts with a decision made on evidence, not a topic to think about.

The weekly Operator Room

Live with Shane, three weeks in every four, recorded. Some weeks you bring a problem. Some weeks you listen.

Why it matters: you hear how other owners' implementations are going, and yours gets unblocked before it stalls.

Help between sessions

Between sessions, post implementation questions in the Operator space. They are answered with Culture of One's engine and your own numbers behind them. The group sees the question and the answer, not your records; those stay in your dashboard. Anything that needs a judgement call is brought to the next Operator Room and worked through there.

Why it matters: small implementation questions do not wait a week, and the bigger calls get the whole room.

A Monday-morning note on your clinicians

Each week, a short note showing which clinicians are on track and which need attention.

Why it matters: you start the week knowing where to look.

Award figures traced to the clause

Classifications and forward wage-cost figures are sourced to the Health Professionals and Support Services Award.

Why it matters: you can show your accountant, bookkeeper or a staff member where every figure came from.

One place for all of it

Circle for the workshops, rooms, recordings, assets and the group.

Why it matters: nobody has to go looking.

How it differs from a course or a community

The structure is shared; the work is not. Every month's work is done on your own payroll, billings and diary, and it is not finished until the asset exists inside your clinic.

Why it matters: you finish the year with work done inside your business, not modules you watched.

Join the waitlist

Proof, from real clinics

What this work has already found

The work behind Operator already runs on real allied health clinics' payroll, billings and operating decisions. Some of what it has found, with every practice anonymised:

The same clinician cost-to-billings calculation has been built from the payroll and billings of several practices and reconciled line by line. Their results are far apart, which is why an industry average cannot tell you where your own clinic stands.

Join the waitlist

Who runs it

Shane Gunaratnam

Founder of Culture of One. Physiotherapist since 2008, and formerly managing partner and practice principal of an allied health clinic. Operator is how established clinic owners now work with Culture of One — Private Advisory is at capacity and closed to new clients.

"Shane has a way of cutting through the noise and giving you exactly what you need to move forward in your business. I've done other coaching programs, but this one stood out."

Nim Dahanayake — Practice Principal, Croydon Sports Injury & Spinal Clinic

239
Community members
$15M+
Clinic revenue under advisory
14 years
In the private sector — Australia and the UK

Invited to speak: APA · AOPA · Physio Symposium

How participation works

What you are joining

Group sizeTen owners
EntryBy application: a short questionnaire, then a conversation. The conversation is there to protect the quality of the room.
StartThe group starts together when the next intake is confirmed. Your own first thirty days — data in, dashboard built — begin once you are accepted.
TimeThe weekly session, plus the implementation work inside your clinic.
WhereZoom for the live sessions, Circle for everything else.

Your part and ours. You supply accurate information, make the decisions and implement them in your clinic. We build and maintain the infrastructure and work each decision with you. We do not run your practice or manage your team. Operator is a group program with a set monthly structure, not a course library and not private one-to-one Advisory.

Join the waitlist

Investment

One program, one price

Monthly
$1,997 + GST
per month
For twelve months.
Paid upfront
$19,970 + GST
for the twelve months
That is two months free.

The first thirty days

Use the first thirty days to decide whether Operator is right for you.

  • Upfront members can ask for a full refund.
  • Monthly members can leave with nothing further to pay.
  • After thirty days, the twelve-month term applies.
Join the waitlist

No payment is taken on the application or on the call.

Before you join

Joining is not buying

What joining the waitlist does — and doesn't — commit you to

  • No payment is taken on this page, on the application, or on the call.
  • Joining the waitlist is an expression of interest. You can walk away at any point.
  • Nothing is sold on the questionnaire. The call is a conversation about your clinic, and you'll get straight answers about whether Operator fits it.
  • If you join, the terms are put in front of you in writing before any commitment is made.

How it works

What happens when you join

  1. You fill in a short questionnaire

    A few minutes. Your clinic's size, your team, and what you want the business to do that it isn't doing now — in your own words.

  2. Shane reads it himself

    Every application, personally. No sales team, no triage bot.

  3. If it fits, you talk

    A short call that starts from what you wrote, not from scratch. You ask your questions, he asks his.

  4. Ten owners in the group

    The conversation is there to protect the quality of the room, and the room is ten owners. That is the whole group.

  5. You hear when the next intake is confirmed

    There is no start date yet. Everyone on the waitlist hears from us when the next intake is confirmed.

  6. If it's not the right fit, you'll be told straight

    And pointed at the thing that is — whatever your size. The application exists so that conversation happens before any money does.

Join the waitlist

Next intake

Operator is taking a waitlist

WaitlistOpen now
Next intakeTo be confirmed. Everyone on the waitlist hears from us when it is.
Group sizeTen owners
Investment$1,997 + GST per month, or $19,970 + GST for the twelve months
Join the waitlist

Joining the waitlist registers your interest. There is no start date yet; you hear from us when the next intake is confirmed. A short questionnaire, then a conversation. Every application is read and answered. You can also write to shane@cultureofone.com.au.